Yorkshire Sculpture Park is a long way from the urban galleries where you’d normally find modern masterpieces.

A long way physically, and conceptually.

Visitors are encouraged to get up close and personal with the art, to roam with the family, and the dog.

The work on display breaks boundaries too.

‘Art Without Walls’ gave YSP a brand position that manifests itself at every touchpoint.  The art direction on their print is deliberately spacious, free and airy. Just the like the park.