Meet Chas. Unlikely middle-class revolutionary, and face of Wessex Garages electric vehicle promotion.

Chas urged us (in a most gentle way) to join The Quiet Revolution and test drive an EV.

This mild-mannered hero was at the centre of a campaign that spanned broadcast TV, accessible TV, radio, paid social, organic social, online display and video, online content, outdoor, PR and onsite assets.

Well, Wessex and Chas did have a lot to shout about. Albeit quietly.